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Buyers advocate · Fitzroy

Buyers Agent in Fitzroy, on your side only.

Fitzroy sits 2 km from the CBD with Brunswick Street, Smith Street, and one of Melbourne’s most active rental markets, offering rental yields above 3% and a cultural identity that drives consistent long-term demand.

Book a free strategy call Call 03 9498 3131

★ 4.9 rated on GoogleIndependent, buyer-onlyOne fixed fee, agreed upfront

1 in 2Bought off-market

47Days on average

50+Years combined

By Alana Prideaux, Co-Founder and Licensed Estate Agent

Updated 11 October 2026

Fitzroy at a glance

Fitzroy: Melbourne's Inner-North Icon

Fitzroy is one of Melbourne’s most consistently desirable inner suburbs, and one that has never really gone out of fashion. Brunswick Street remains a benchmark for Melbourne dining, nightlife, and retail, Smith Street has matured into a serious culinary destination in its own right, and the suburb’s proximity to the CBD on foot, by bike, or by tram makes it genuinely convenient without the density of the city itself. The housing stock is predominantly Victorian terraces, many of them narrow and charming, which creates a fixed and much-loved character that heritage overlays largely protect. For buyers who want inner-city access without the price points of South Yarra or Armadale, Fitzroy represents genuine value.

Fitzroy market snapshot

Median house price (2026): $1,660,000
Median unit price: $765,000
12-month change in house price: -5.1%
12-month unit price change: +4.4%
Average days on market (houses): 44
Auction clearance rate: 68%
Median weekly rent (house): $985
Unit rent growth (12 months): +4.4%
Rental yield (houses): 3.1%

Talk to us about this suburb

How it works

How we buy in Fitzroy

Free strategy call

Thirty minutes on your brief, your budget and the streets and property types that genuinely fit it. No obligation.

Search on and off market

We inspect, shortlist and run the due diligence, including homes that sell quietly and never reach the portals.

Negotiate or bid, then settle

We set the price strategy, negotiate or bid on your behalf, and manage the contract through to settlement.

Book a free strategy callOne fixed fee, agreed upfront. We act only for the buyer, never the vendor.

Lou LihariFormer selling agent and auctioneer. Leads negotiation and bidding for our clients.

Before you inspect

Expert Guidance for Securing Your Ideal Fitzroy Property

Fitzroy is a small suburb with relatively limited stock, which means the quality properties attract consistent attention. With only around 84 houses selling per year, competition when the right property appears can be meaningful. Understanding which blocks and streets hold their value, how to read the heritage overlay implications for any given property, and how to position yourself ahead of the auction or private sale process requires genuine local knowledge. That’s what we bring.

Book a free discovery call with our Fitzroy buyers agents.

Book a free strategy call

Local knowledge

Buying in Fitzroy: a local view

Premium pockets

The streets near the Edinburgh Gardens edge and the quieter pockets away from the main strips.

Quieter pockets to weigh up

Frontages on Brunswick, Smith and Gertrude Streets are busy day and night, and Fitzroy has public-housing pockets that change street to street.

Hardest stock to secure

A renovated freestanding terrace with parking and outdoor space, as most stock is narrow single-fronters.

A common buyer mistake

Underestimating the lack of parking and the nightlife noise close to the strips.

Life in Fitzroy

Brunswick and Gertrude Streets, the Rose Street market and the Edinburgh Gardens nearby.

School zones in Fitzroy

Fitzroy High School and the Academy of Mary Immaculate serve the area. Confirm zoning at findmyschool.vic.gov.au.

If Fitzroy is out of reach: Collingwood or Brunswick.

Thinking of buying in Fitzroy?

We take on a limited number of clients at a time, so every brief gets a director’s full attention. Book a free, no-obligation strategy call and we will map out your Fitzroy search together.

Book a free strategy call

Proof, not promises

Recent results across inner Melbourne

Many of our purchases never reach the open market.

Off-market

Middle Park

$5.025m, secured off-market for a returning client.

Auction

Richmond

Secured at auction for $1.635m, below the $1.75m reserve.

Recent purchases

See every home we have secured for clients

Prices, strategy and how each one was won.

       EXCELLENT  
   Based on 74 reviews 
    
 
 
 
   
 
 
      Posted on Google  
   
   Federica Caldaroni 
 27 days ago
 
 
 Trustindex verifies that the original source of the review is Google. I was flat out with work and had neither the time nor the resources to house hunt, and not being local made the Melbourne market hard to understand. Lou and Alana were incredibly professional and took care of every single detail, making the whole process smooth and stress-free. They found my home in just 11 days! I'd wholeheartedly recommend LP Advisory to friends and family who want to actually enjoy finding their perfect place.
  
 
     Posted on Google  
   
   Jac Bowie 
 30 days ago
 
 
 Trustindex verifies that the original source of the review is Google. I can’t recommend Lou and Alana from LP Advisory highly enough! They helped me secure my dream Melbourne apartment and, along the way, educated me on the property market, Melbourne suburbs and making smart investment decisions. Their knowledge, professionalism and genuine care made the entire experience fantastic. I’ll absolutely be using them for future purchases and recommending them to everyone I know. Couldn’t be happier!
  
 
     Posted on Google  
   
   Connie Caligiuri 
 58 days ago
 
 
 Trustindex verifies that the original source of the review is Google. Lou was extremely helpful, professional, personable and knowledgeable from the get go. He was responsive throughout the process and gave us the confidence we needed to make informed decisions. My partner and I can’t recommend Lou’s services enough! Thank you Lou!
  
 
     Posted on Google  
   
   Kirrily Graham 
 60 days ago
 
 
 Trustindex verifies that the original source of the review is Google. The team at LP Advisory are an absolute delight to work with. They have incredible experience, local knowledge and expansive network in the industry.
They provide an impeccable service and I was so impressed with their promptness and level of communication.
Thanks Lou and Alana, it is a pleasure to work with you!
  
 
     Posted on Google  
   
   Tashi Dorjee 
 61 days ago
 
 
 Trustindex verifies that the original source of the review is Google. Genuine, easy to trust , real world market advice. Can't recommend him enough
  
 
     Posted on Google  
   
   Hayley Vo 
 66 days ago
 
 
 Trustindex verifies that the original source of the review is Google. I’ve had the pleasure of working with Lou on a number of property matters, and one thing that really stands out is the level of care and attention to detail he puts into the property search for his clients.
Lou is extremely knowledgeable. He is always asking questions, clarifying details and making sure he has a thorough understanding of the property so he can properly guide and assist his clients.
From a conveyancer’s perspective, it’s really lovely to see the amount of care he takes behind the scenes to ensure his clients are making informed decisions and purchasing the right property for them.
I would happily recommend him to anyone looking for an experienced, knowledgeable and genuinely caring buyer’s advocate.
  
 
     Posted on Google  
   
   Dominic Monaco 
 99 days ago
 
 
 Trustindex verifies that the original source of the review is Google. I've had the pleasure of getting to know Lou and Alana from LP Advisory and wouldn't hesitate to recommend them.

They genuinely put their clients first and are committed to helping buyers make informed property decisions. Their knowledge of the Melbourne market, professionalism and attention to detail are evident in everything they do.

They're approachable, honest, responsive and clearly passionate about achieving the best possible outcome for their clients. I have every confidence recommending LP Advisory to anyone looking for a trusted buyer's advocate.
  
 
     Posted on Google  
   
   James Miller 
 105 days ago
 
 
 Trustindex verifies that the original source of the review is Google. There are not enough superlatives for what a wonderful job Lou and Alana have done. Looking for a home is stressful enough, especially when you add in the fact I am move interstate, however the LP Advisory team took all the difficult work out of it. I am extremely happy with the service and care I have received, which obviously ranged from sourcing appropriate inspections based on my preferences, then through going to them, giving me amazing advice and suggestions. They are both very professional, very kind and very efficient.

Thank you both so very much. I am beyond appreciative and I could not recommend their services enough. If anyone is looking, please look into Lou and Alana.

Thanks :)
  
 
     Posted on Google  
   
   Erin Richardson 
 105 days ago
 
 
 Trustindex verifies that the original source of the review is Google. I could not recommend Lou, Alana and the LP Advisory Team more highly. They are absolutely the real deal in terms of their local knowledge, price guidance and relationships - it is almost an unfair advantage if you have them on your team. I recently was able to purchase a home far better than anything I would have dreamed of due to the strength of their relationships and negotiating advice. At no point did I ever feel pressured to look at  homes which I felt were off brief - they would send me video tours of homes before I even stepped in to make sure that it was only for the highest and best potential homes that I was investing my time. I wasn't fighting with the regular weekend crowds but had the opportunity to view when it suited me. And more than that, I was able to be candid and open in my feedback which was clearly taken back on board and reflected back in the shortlist that was presented back to me. As a business owner making a significant purchase, their commercial nous was unbelievable as was their integrity (they earned their fee four times over) and I feel incredibly fortunate to have worked with them. I was actually recommended them by one of the local Port Melbourne/Albert Park agents who probably regrets introducing us now!
  
 
     Posted on Google  
   
   Janet Free 
 106 days ago
 
 
 Trustindex verifies that the original source of the review is Google. +0
Lou and Alana were absolutely brilliant. Our son lives interstate and we were unfamiliar with local areas in Victoria.
Both Lou and Alana were so prompt in returning answers to our questions. Building and pest inspection as well as conveyancing was organised by the team. Dealing with the Vendors  agent was done by Lou all the while checking back with us before any action was taken. We flew down  and loved the choice. Everything from  that moment was completed in two weeks without any problems at all. Our son will now be moving to Victoria thanks to the help of Lou and Alana.
Importantly apart from their professional expertise both Lou and Alana are really lovely lovely people. I could not recommend them more highly. Do yourselves a favour and use LP Advisory, you will not regret your decision.
Janet and Owen Free.

Your team

Why Fitzroy Buyers Choose LP Advisory

Fitzroy’s current price softening is creating genuine opportunity for buyers who are ready to move. Lou’s negotiation experience means he knows how to work a Fitzroy negotiation effectively, particularly in a market where vendor expectations are adjusting and private sale is common alongside auction. Sharyn’s off-market network gives clients access to stock before the weekend campaigns begin. And Alana makes sure the whole process from brief to settlement runs without gaps.

Lou Lihari

Director · Lead buyers agent

Former selling agent and auctioneer. Negotiates and bids for you.

Alana Prideaux

Director of Operations · Licensed agent

Runs due diligence: contracts, Section 32, overlays and building reports.

Sharyn Prideaux

Off-market specialist

Finds the homes that sell quietly, before they reach the portals.

Questions

Buyer Advocate Fitzroy FAQs

Why should I use a buyers agent in Fitzroy?

Fitzroy offers one of the better yield-to-location combinations of any inner suburb in Melbourne. At 3.1% for houses and 4.4% for units, with a CBD-fringe location and consistent tenant demand, it suits investors who want genuine inner-city exposure and income that is more than nominal. The current price softening also makes the entry point more attractive than it has been for several years.

How does LP Advisory assist with auction bidding in Fitzroy?

With an average of just 84 house sales per year, Fitzroy’s market is thinly traded. That means when a genuinely good property comes to market, it can attract disproportionate attention. It also means the right off-market approach, where we identify and approach vendors before they list, can deliver outcomes that the open market never could.

What types of properties can I find in Fitzroy?

Fitzroy is one of Melbourne’s most walkable suburbs, with direct tram access to the CBD via Smith Street and Brunswick Street routes, cycling infrastructure along the Capital City Trail, and a density of amenity, food, bars, and culture, that very few inner suburbs can match. That lifestyle quality is a structural driver of tenant and buyer demand.

How does LP Advisory tailor its services to meet my needs?

Predominantly Victorian terraces ranging from small single-fronted workers’ cottages to substantial double-fronted family homes. There is also a unit market that includes period conversions, boutique apartments, and a small number of modern developments. The terrace market carries the strongest long-term demand and resale liquidity.

Why is Fitzroy a strong investment area?

Fitzroy’s heritage overlays protect most of the suburb’s Victorian character, which limits the ability to develop and effectively caps new supply. That constraint, combined with the suburb’s cultural identity and CBD proximity, is a long-term structural support for values that doesn’t apply to most other inner suburbs.

Ready to Buy or Invest in Fitzroy?

In a suburb this thinly traded, having a buyers agent who knows what’s coming before it lists, who has relationships with the agents who operate here, and who can assess value quickly and accurately is the practical difference between securing a good property and watching the same properties cycle through at auction while you wait for the right one.

Free 30-minute call

Buying in Fitzroy?

Talk to us before your next inspection or auction. You will come away with a clear view on price, competition and your best next step.

Book a free strategy call Call 03 9498 3131

Also buying nearby

Collingwood, Fitzroy North, Carlton North, Abbotsford, Clifton Hill, Richmond

All 75 suburbs

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How we can help

We act for owner occupiers buying a home to live in, as well as first home buyers, families upsizing, downsizers and property investors.

Some homes change hands before they are ever advertised, so we search off-market property as well as listings. If it goes to auction, we can bid for you. Not sure about the building? Start with a pre-purchase property report.

Moving from interstate or overseas? We run the search and inspections for buyers who are not in Melbourne. Buying for business or super? See our commercial property buyers advocate service.

Selling instead? Our vendor advocates help you pick the right agent and campaign.

Have An Enquiry?

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03 9498 3131