Independent vendor advocacy from licensed, ex-selling agents. We choose the right agent, manage the campaign and negotiate hard for you, at no direct cost to you.
By Alana Prideaux, Co-Founder and Licensed Estate AgentMost vendors appoint an agent on a suburb profile, a glossy presentation and a quoted price range, with no independent way to know whether the campaign format, the marketing spend, the method of sale and the offer terms are genuinely in their interest, or simply the easiest path for the agency.
A vendor advocate changes that. Lou and Alana sit on your side of the table from start to finish. As licensed, ex-selling agents, they read agent performance critically, interpret offer terms precisely, and know the difference between a negotiation run in your favour and one run for a quick, clean sale. It's the same independence we bring as a buyer's advocate and in negotiation.
A vendor advocate exists to make sure "a great result for the agent" and "a great result for you" don't get confused.
We shape the campaign from the ground up, then stay in your corner the whole way.
We learn your goals, timeline and any specifics, then tailor the approach to your property and your circumstances.
We shortlist top agents on genuine comparable sales, buyer relationships and adjusted clearance rates, not the most optimistic quote, and recommend with clear reasoning.
We negotiate the method of sale, marketing and timeline to maximise buyer competition, then oversee the campaign actively.
We're your point of contact, interpreting every offer independently, on price and on terms, and holding firm for the best result.
We guide you through to settlement, making sure conditions are met and any last concerns are handled.
Independent advice, with no extra out of pocket.
There is no direct cost to you. When you sell, you pay the selling agent a commission either way. We are paid a share of that same commission, agreed with the agent, so our advice comes out of a fee you were always going to pay rather than on top of it. Because we help set the commission and the marketing spend in the first place, our involvement often pays for itself before a single offer comes in. For a full breakdown of how the fee works, see our guide on what a vendor advocate costs in Melbourne.
Selling at auction under Victoria's new reserve price rules? Our seller's guide to the new reserve price rules explains what changes and how we help you set the reserve.
A client with a double-fronted Port Melbourne cottage came to us with a $1.2m off-market offer already on the table, a quick sale paired with a notably high commission for the agent who'd approached them.
The easy path was to take it. Our advice was the opposite. We assessed comparable sales, the cottage's underlying value and the active buyer pool, and recommended roughly $20,000 of styling and cosmetic updates with a full campaign through a different agent on standard commission.
After the styling spend and the lower commission, the client netted significantly more than the direct offer would have produced. That is the value of independent advice.
Google reviews
Most vendors are also buyers. Getting the order and the settlement dates right is where the money is.
Buying and selling at the same time in Melbourne · How auctions really work, from a former auctioneer · What a vendor advocate costs in Melbourne
Book a no-obligation call and we'll talk through your property, your timing and how we'd approach the sale.
Book a free strategy call Or call 03 9498 3131Tell us about your property and your timing, and we'll come back to you within one business day.
For every client we take through to settlement, we fund five nights of accommodation for someone experiencing homelessness through our charity partner We Are Mobilise. Read more about our charity partnership.
