Over 25 years in Melbourne property, across every side of the negotiating table.

Lou has spent over 25 years in Melbourne property. He has been a partner in his own agency, a selling agent and auctioneer, a sales leader running teams in Victoria and interstate, a property manager and a developer. He has built the campaigns, set the reserves and read the room from the rostrum. He knows how the selling side thinks, because for a long time he was the selling side.
That is the advantage he now brings to buyers. When Lou assesses a property, he sees the strategy behind the price guide, the pressure points in a campaign and the moment an agent has room to move. He leads every LP Advisory brief personally, from the first strategy conversation through shortlisting and due diligence to the bidding or negotiation that gets a client over the line.
He sets the buying strategy around your goals, budget and timeframe, and tells you honestly what is realistic.
He values every shortlisted property independently of the agent's guide, so you know what it is truly worth.
He runs the negotiation or bids at auction himself, using inside knowledge of how the other side plays it.
Genuine, current industry recognition, now connected to Lou as a named expert.
Lou's auction and negotiation expertise, in his own words. This section fills out as we attribute articles to him.
Book a no-obligation strategy call and Lou will tell you honestly how he can help.
Book a free strategy call